Latest News
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Consumer Magazines Take Huge Ad Hit in 2008
PIB: 'soft economy' blamed for 11.7 percent drop; slide accelerated in Q4.
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AOL Debuts New Content Division
MediaGlow will follow the company's niche Web site network strategy.
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Welcome to the Magazine Marketing Excellence Channel!
Folio and Foster Printing Service would like to welcome you to the Magazine Marketing Excellence Channel-a new platform for discussing magazine marketing strategies and sharing your best practices and creative designs.
What’s Next after Clicks and Impressions?
Do advertisers or publishers really know what measured media means? Smart advertisers and publishers are no longer as concerned with volume as much as where, when and how viewers participated online.
Ad Networks – Are They Right For You?
More publishers are turning to networks as members – or even hosts. And the industry is now mature enough that the advertiser needs a network budget and a portal budget.
People on the Move
Kelly Winkler – YGS Group ... Susan Allyn – Hearst Magazines ... Yelena Gitlin – Rodale ... Dorian Beach – Newsmax Media ... Chris Wilkes & Cameron Connors – Hearst Magazines ... Zvia Hermann – Hachette Filipacchi ... Jessica Hunhausen, Muriel Foster Schelke and Billie Rampley – Garden & Gun ... Robin Shallow – Rodale ... Matthew McGowan – Incisive Media ... Leslie Picard – Time Inc. ... More …
Prints and PDFs: The New Core of Your Online Content Marketing Efforts
It used to be that the reprint business centered on print reproduction. No more. Now e-prints, PDFs, e-mail permissions and content licensing are driving the business, and creating revenue-generation opportunities you can’t afford to dismiss. You may still have a thriving print-based reprint business. But if you want to really drive new sales, and want to create an ancillary business that could approach 10 percent of your overall revenue, you need to understand online content marketing. In this Webinar we outline the dynamics of the business and reveal through in-depth case studies how other media companies are making it pay.Blog
Josh Gordon
What “Do you have a recession sales strategy” means for content publishers
Joe Pulizzi
This is the year of content marketing. Here are tips from conducting a media audit to choosing the right social media outlet to help put your brand on top.
Matt Kinsman
Media buyer: Print still sells but advertisers giving statements a close look.
Case Studies
Vaccine Congress event attracted 1,200 virtual attendees and 400 live on site.
Since relaunch, IPC.org has seen site the number of visitors grow by 43 percent and visit duration is up 15 percent.
New e-marketing platform leads to routine newsletter inventory sell-outs.
Ask the Expert
Traci Mueller, Reprints Manager, Penton Media
Matthew Solomon, account executive, Reprints Group, Incisive MediaQUESTIONS
• How do you typically work up pricing on e-prints vs. reprints, taking into account that e-prints don’t have the production charges of hard-copy reprints?
Mueller: You look at what the industry is doing out there, what other publications are charging and you price it accordingly. You price it based on the market.
Solomon: For us, if they just buy an e-print, it’s generally less expensive than if they bought 500 color reprints, however that is also dependent on the number of pages in the reprint . We also reduce the rate by 50 percent on the e-prints if they are purchasing both.
More Questions:
• How do you secure an e-print so that it can’t be forwarded or printed, depending on your parameters?
• Can you set up an e-print to expire after a certain date?
• How do you manage, administer and control the use of e-prints?
• What are lead-generation e-prints and how do they differ in pricing compared to standard e-prints?
• If an owner of an e-print controls the time limits – let’s say for one year on a Website – how is that controlled or policed on your end? In addition, how do you administer an annual e-print license?