Articles : The Latest Articles

Consumer Reports Buys Gawker Blog

Non-profit publisher goes after younger shoppers.

Why Would Anyone Launch a Print Magazine Today?

Topic: Audience Development Marketing
Section: Best Practices

The role of the magazine is changing. Publishers who do it right are finding print still has legs.

Company Wants to Make Lead Gen Less ‘Sketchy’

Brooklyn-based company sets up ‘transparent exchange’ with open platform.

Elsevier Scores with ‘Face-to-Face’ Hybrid Event

Topic: Event Marketing
Section: Case Studies

Vaccine Congress event attracted 1,200 virtual attendees and 400 live on site.

How One Association Publisher Went Web-Only

Topic: Audience Development Marketing
Section: Case Studies

Since relaunch, IPC.org has seen site the number of visitors grow by 43 percent and visit duration is up 15 percent.

SmartADs: Bridging the Gap Between Research and Advertising

Publishers eye ad technology that boosts interaction with viewers and ads.

New Magazine Launches Decline, Again

Just how many were launched in 2008? It depends who you ask.

DMA, Return Path Launch Email Reputation Registry

Members receive third-party access data about their email programs.

IDG Finds Success With Media, Ad Network Model

TechNetwork had more than 120 million monthly page views since March debut.

Magazines Look to Monetize Digital Editions

Topic: Sales Marketing
Section: Best Practices

With no such thing as a digital edition rate card, publishers are experimenting with selling strategies.