Articles : The Latest Articles

Paste Launches Obama Mini-Site

Music magazine allows users to create their own Obama 'Hope' poster.

AOL Debuts New Content Division

MediaGlow will follow the company's niche Web site network strategy.

Consumer Magazines Take Huge Ad Hit in 2008

PIB: 'soft economy' blamed for 11.7 percent drop; slide accelerated in Q4.

Nat. Geo. Creates Global Integrated Sales Group

Team to develop ad sponsorships in travel, entertainment and brand extensions.

Ad Networks – Are They Right For You?

Topic: Sales Marketing
Section: Trends

More publishers are turning to networks as members – or even hosts. And the industry is now mature enough that the advertiser needs a network budget and a portal budget.

What’s Next after Clicks and Impressions?

Topic: Sales Marketing
Section: Best Practices

Do advertisers or publishers really know what measured media means? Smart advertisers and publishers are no longer as concerned with volume as much as where, when and how viewers participated online.

Snowboard Publisher Tests Magazine for Women

Storm Mountain mulling possible standalone title.

Google Magazine Project a No-Cost Digital Archive (So Far)

Publishers happy to have back issues scanned while waiting to see what happens.

Consumer Reports Buys Gawker Blog

Non-profit publisher goes after younger shoppers.

Why Would Anyone Launch a Print Magazine Today?

Topic: Audience Development Marketing
Section: Best Practices

The role of the magazine is changing. Publishers who do it right are finding print still has legs.