Road & Track Experiments with Free Mobile Video

L.A. Autoshow provides opportunity to test network.

Paste Magazine Adjusts Email Marketing Platform

Topic: Audience Development Marketing
Section: Case Studies

New e-marketing platform leads to routine newsletter inventory sell-outs.

Digital Initiatives for Mags Rise in 3rd Quarter

MPA research shows publishers embracing video, social networks, content sharing partnerships and mobile content.

Make Extends Brand to TV

Magazine for DIY geeks spawns public television show.

Publisher Creates Web Site for Editors to Upload, Edit Video

Hanley Wood taps Vignette to manage growing video projects.

SURVEY: Email Open Rates Decline in First-Half of 2008

Topic: Audience Development Marketing
Section: Trends

Open rates have been falling since 2004. Click rates also saw a slight decline in the first half of the year.

Meredith Invests in Women's Social Network

Partnership expected to bump publisher’s monthly online traffic to 15 million.

The Next-Generation Database: Making the Leap from Demographics to Behavior

Topic: Audience Development Marketing
Section: Best Practices

IDGConnect, the database and lead-gen division of IDG, is a strict departure from the demographic database model. General manger Frank Cutitta takes AD on a tour of how a behavioral model works, and how it can give circulators a dramatically deeper understanding of their audience.

PC Mag to Shutter Print Version, Go ‘All-Digital’

Online products and interactive marketing seen as highest-growth categories.

Median Age, Household Income of Magazine Readers on Rise

MRI Fall 2008: Just 19 titles reach $100K households.