Direct Mail and Email Marketing Still Sway Teens

Survey shows that young adults are less influenced by social networking.

Associations Adopting Digital, Social Networking

Topic: Audience Development Marketing
Section: Trends

New study shows that nearly 40 percent of respondents have their own social media site.

Digital Publisher Launches ‘Interactive’ Platform

Zmags’ Publicator 3.0 features Flash and three dimensional technology.

IHG Launches Magazine Rewards Program with M2 Media Group

Members can redeem points for dozens of magazine and newspaper subscriptions, including Forbes, Men’s Health, Shape and Smithsonian.

Mygazines Folds

Controversial magazine sharing site shuttered due to lack of funds.

Publishers Claiming Digital Circ on Rise

But e-editions account for just 13 percent of total circulation.

"Would You Like A Newsletter With That Magazine?"

Topic: Audience Development Marketing
Section: Trends

Publishers are leveraging telemarketing beyond the traditional print product.

List Rental Prices See First-Ever Decline

Worldata SVP: Findings are extraordinary, yet not surprising.

JavaOne Greens its Conference Without Sacrificing Quality

Topic: Audience Development Marketing
Section: Case Studies

Sun Microsystems saved 4.63 tons of total paper, reduced greenhouse gases and saved 111 trees – not to mention hundreds of thousands of dollars – by switching to a virtual program guide.

CM to Rebrand as Audience Development

The 23-year-old media brand plans relaunch with November issue.