Forbes.com Gets Online MRC Accreditation

Council verifies financial publisher's ad impressions and traffic measurements.

Publishers to Give Away 50 Million Digital Mag Subscriptions

Zinio’s GoReadGreen.com aims to build awareness, promote sustainability.

Beyond the Red Border: How Time Earns Its Audience

Topic: Audience Development Marketing
Section: Case Studies

Time forecasts online ad revenue to grow by 57 percent in 2008 and by another 40 percent next year.

Texterity Launches New Digital Mag Service

Coverleaf.com enables readers to preview participating digital magazines at no cost.

Hearst Launches Text-for-More Program

SmartMoney to allow readers to receive additional content over e-mail.

Rodale Interactive Goes "All-In"

Topic: Audience Development Marketing
Section: Case Studies

Unique visitors have grown more than 70 percent and page views have nearly doubled.

Wired Launches Niche Social Site

The site gives small business owners a platform for information sharing and encourages collaborative problem solving.

Which Magazine Has the Youngest Readers?

MRI Spring 2008: Just 38 titles reach the coveted 18-34 demo.

Playboy and Penton Find Digital Success

Topic: Audience Development Marketing
Section: Case Studies

Launching a digital edition platform can produce real results.

Magazine Publishes 100-Percent User-Generated Issue

Topic: Audience Development Marketing
Section: Trends

Magazine taps 324 contributors to provide all text and photography – with exception of one feature – for the June issue, its first user-generated edition.