Forbes Launches Peer-to-Peer Social Network

Topic: Audience Development Marketing
Section: Trends

Magazine, with the help of Cisco, builds its own.

Hanley Wood Moving Toward Becoming a ‘Web-First Company’

Topic: Audience Development Marketing
Section: Trends

A report from day two of American Business Media’s Spring Meeting.

STUDY: 18 Percent of Invited Email Lands in Junk Folders

Topic: Audience Development Marketing
Section: Trends

STUDY: Direct Mail Still Thriving, But Email, Mobile Are Catching Up

Topic: Audience Development Marketing
Section: Trends

Publishers, Ad Agencies Talk ‘Magazines 3.0’

Advertisers want product placement; magazines not saying 'No.'

Seventeen Expands Audience with New Digital Initiative

Topic: Audience Development Marketing
Section: Case Studies

Seventeen created a program called “Freshman 15,” through a partnership with MySpace.

Hollywood Reporter to Launch ‘Wholesale Overhaul’ of Brand

Sony is teaming up with action sports training organization

The Atlantic to Rebrand for the Digital Age

Company hires agency to oversee re-tooling of 150-year-old title.

Brand Confusion

Topic: Audience Development Marketing
Section: Best Practices

What can publishers do when brand names all start sounding alike?