Company Wants to Make Lead Gen Less ‘Sketchy’

Brooklyn-based company sets up ‘transparent exchange’ with open platform.

SmartADs: Bridging the Gap Between Research and Advertising

Publishers eye ad technology that boosts interaction with viewers and ads.

New Magazine Launches Decline, Again

Just how many were launched in 2008? It depends who you ask.

DMA, Return Path Launch Email Reputation Registry

Members receive third-party access data about their email programs.

Magazines Look to Monetize Digital Editions

Topic: Sales Marketing
Section: Best Practices

With no such thing as a digital edition rate card, publishers are experimenting with selling strategies.

A New Sales Strategy for 2009

Topic: Sales Marketing
Section: Best Practices

Using content to funnel clients through each stage of the buying process.

RealSimple.com Partners With Evite to Create Branded Online Invitations

Topic: Sales Marketing
Section: Trends

The publisher and online invitation service plan to co-market the campaign and develop co-branded messages.

National Geo Shutters Print Green Guide

Publisher to focus on Web site, digital and mobile editions in 2009.

Ford Sponsors Entire Issue of Country Weekly

'Salute to America and Our Troops' issue features ads for Ford's F-150.

Social Network Users Less Tolerant of Advertising

New study shows SNS ad effectiveness trails other forms of online advertising.