RealSimple.com Partners With Evite to Create Branded Online Invitations

Topic: Sales Marketing
Section: Trends

The publisher and online invitation service plan to co-market the campaign and develop co-branded messages.

National Geo Shutters Print Green Guide

Publisher to focus on Web site, digital and mobile editions in 2009.

Ford Sponsors Entire Issue of Country Weekly

'Salute to America and Our Troops' issue features ads for Ford's F-150.

Social Network Users Less Tolerant of Advertising

New study shows SNS ad effectiveness trails other forms of online advertising.

Digital Magazine Search Service Launched

Zinio’s Inside enables users to search, send digital magazines for free.

Penton Restructures Audience Marketing Group

Changes represent a philosophical shift in industry to tear down walls of audience development.

Time Inc. Cuts 92 from Consumer Marketing

Group overhaul increases emphasis on digital audience development.

Diverse Revenue Streams Attract Buyers in Down Market

Online products and interactive marketing seen as highest-growth categories.

Revenue Soars for Event Websites

Revenue generated by the average show Web site jumped from just over $10,000 in 2005 to nearly $200,000 in 2007, and it’s expected to grow by another 11 percent this year.

B-to-B Marketers Cling to ‘Familiar Approaches’

Despite hype, less than a third venture beyond conventional lead gen tactics.