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Articles: Sales Marketing

Seed Media Launches Green Women's Magazine

Boho said to be first fashion mag printed on 100% post-consumer waste.

Time Inc.'s Maghound Launches

Beta version of much-anticipated virtual newsstand goes live.

Partnership Marketing Heats Up

Topic: Sales Marketing
Section: Trends

After years of simmering partnerships on the back burner, a growing number of publishers are turning up the heat on these sources.

Paste Launches Online Ad Network

‘Paste Nation’ to leverage traffic, influence of 14 ‘tastemaking’ sites.

MPA Launches ‘Playful’ New Ad Campaign

‘Under the Influence of Magazines’ hopes to show advertisers power of print.

MRI Eyes ‘Possible Commercial Ratings’ for Magazines

MRI mulls developing ad ratings for magazines similar to those for TV.

Nielsen Mobile, MRI Partner to Launch Mobile Audience Targeting Tool

The integrated database will allow mobile media companies and advertisers to target audiences with mobile campaigns.

Free Peer-to-Peer Magazine Portal Launches; MPA Threatens Legal Action

Site boasts current issues of dozens of magazines, including People, Playboy, Allure, Smithsonian, Martha Stewart Living and Esquire.

Cosmo, Seventeen Among Magazines to Adopt New Multimedia Publisher’s Statements

Topic: Sales Marketing
Section: Best Practices

Eight consumer magazines agree to the Audit Bureau of Circulation’s new multimedia statement. The new reports include Web and print data.

Forbes Launches Regional Mag

Topic: Sales Marketing
Section: Trends

ForbesLife MountainTime to be distributed through network of local newspapers.