Magazine Embeds Glow-in-the-Dark Ad on Cover

Topic: Sales Marketing
Section: Trends

BMW’s Vice cover appears to be an industry first.

Paste Places Ads in Page Number Footers

Topic: Sales Marketing
Section: Trends

Magazine latest to allow marketers access to real estate on edit pages.

Tracking Behind Budget? An Adjustment Guide

Topic: Sales Marketing
Section: Best Practices

Some practical tips for pushing through a first-quarter slump.

RFP: “Request for Perjury” or Sales Opportunity?

Topic: Sales Marketing
Section: Best Practices

How to handle the dreaded RFP.