Articles : The Latest Articles

A New Sales Strategy for 2009

Topic: Sales Marketing
Section: Best Practices

Using content to funnel clients through each stage of the buying process.

RealSimple.com Partners With Evite to Create Branded Online Invitations

Topic: Sales Marketing
Section: Trends

The publisher and online invitation service plan to co-market the campaign and develop co-branded messages.

Road & Track Experiments with Free Mobile Video

L.A. Autoshow provides opportunity to test network.

National Geo Shutters Print Green Guide

Publisher to focus on Web site, digital and mobile editions in 2009.

Ford Sponsors Entire Issue of Country Weekly

'Salute to America and Our Troops' issue features ads for Ford's F-150.

Paste Magazine Adjusts Email Marketing Platform

Topic: Audience Development Marketing
Section: Case Studies

New e-marketing platform leads to routine newsletter inventory sell-outs.

Social Network Users Less Tolerant of Advertising

New study shows SNS ad effectiveness trails other forms of online advertising.

Digital Initiatives for Mags Rise in 3rd Quarter

MPA research shows publishers embracing video, social networks, content sharing partnerships and mobile content.

Make Extends Brand to TV

Magazine for DIY geeks spawns public television show.

Publisher Creates Web Site for Editors to Upload, Edit Video

Hanley Wood taps Vignette to manage growing video projects.