Articles : The Latest Articles

Digital Magazine Search Service Launched

Zinio’s Inside enables users to search, send digital magazines for free.

SURVEY: Email Open Rates Decline in First-Half of 2008

Topic: Audience Development Marketing
Section: Trends

Open rates have been falling since 2004. Click rates also saw a slight decline in the first half of the year.

Penton Restructures Audience Marketing Group

Changes represent a philosophical shift in industry to tear down walls of audience development.

Meredith Invests in Women's Social Network

Partnership expected to bump publisher’s monthly online traffic to 15 million.

The Next-Generation Database: Making the Leap from Demographics to Behavior

Topic: Audience Development Marketing
Section: Best Practices

IDGConnect, the database and lead-gen division of IDG, is a strict departure from the demographic database model. General manger Frank Cutitta takes AD on a tour of how a behavioral model works, and how it can give circulators a dramatically deeper understanding of their audience.

PC Mag to Shutter Print Version, Go ‘All-Digital’

Online products and interactive marketing seen as highest-growth categories.

Time Inc. Cuts 92 from Consumer Marketing

Group overhaul increases emphasis on digital audience development.

Median Age, Household Income of Magazine Readers on Rise

MRI Fall 2008: Just 19 titles reach $100K households.

Diverse Revenue Streams Attract Buyers in Down Market

Online products and interactive marketing seen as highest-growth categories.

Selling Events: What is (and isn’t) your Job

Topic: Event Marketing
Section: Best Practices

Events are fast becoming publishers’ leading revenue stream, with higher margins than print and better renewals. Here are some tips from industry experts on how to effectively manage the sales process.