Articles : The Latest Articles

Revenue Soars for Event Websites

Revenue generated by the average show Web site jumped from just over $10,000 in 2005 to nearly $200,000 in 2007, and it’s expected to grow by another 11 percent this year.

Direct Mail and Email Marketing Still Sway Teens

Survey shows that young adults are less influenced by social networking.

B-to-B Marketers Cling to ‘Familiar Approaches’

Despite hype, less than a third venture beyond conventional lead gen tactics.

Associations Adopting Digital, Social Networking

Topic: Audience Development Marketing
Section: Trends

New study shows that nearly 40 percent of respondents have their own social media site.

Digital Publisher Launches ‘Interactive’ Platform

Zmags’ Publicator 3.0 features Flash and three dimensional technology.

The Four Stages of Web Product Development

Section: Best Practices

A sales expert lays out a four-step process to building Web products that work.

IHG Launches Magazine Rewards Program with M2 Media Group

Members can redeem points for dozens of magazine and newspaper subscriptions, including Forbes, Men’s Health, Shape and Smithsonian.

Publishers ‘Selling Beyond the Page’ to Combat Downturn

Section: Best Practices

Not just recessionary tactics – some magazines are enjoying a boon in advertising.

Mygazines Folds

Controversial magazine sharing site shuttered due to lack of funds.

Publishers Claiming Digital Circ on Rise

But e-editions account for just 13 percent of total circulation.