Articles : The Latest Articles

"Would You Like A Newsletter With That Magazine?"

Topic: Audience Development Marketing
Section: Trends

Publishers are leveraging telemarketing beyond the traditional print product.

40 Easy Green Tips for Events

Topic: Event Marketing
Section: Best Practices

Proven strategies to make your show more environmentally responsible.

List Rental Prices See First-Ever Decline

Worldata SVP: Findings are extraordinary, yet not surprising.

JavaOne Greens its Conference Without Sacrificing Quality

Topic: Audience Development Marketing
Section: Case Studies

Sun Microsystems saved 4.63 tons of total paper, reduced greenhouse gases and saved 111 trees – not to mention hundreds of thousands of dollars – by switching to a virtual program guide.

One Publisher’s Green Checklist

Section: Best Practices

Ogden Publications pushes sustainability at home, from switching supplies and paper to more echo-friendly choices to partnering with green events.

CM to Rebrand as Audience Development

The 23-year-old media brand plans relaunch with November issue.

Forbes.com Gets Online MRC Accreditation

Council verifies financial publisher's ad impressions and traffic measurements.

Publishers to Give Away 50 Million Digital Mag Subscriptions

Zinio’s GoReadGreen.com aims to build awareness, promote sustainability.

Beyond the Red Border: How Time Earns Its Audience

Topic: Audience Development Marketing
Section: Case Studies

Time forecasts online ad revenue to grow by 57 percent in 2008 and by another 40 percent next year.

Seed Media Launches Green Women's Magazine

Boho said to be first fashion mag printed on 100% post-consumer waste.