Articles : The Latest Articles

Texterity Launches New Digital Mag Service

Coverleaf.com enables readers to preview participating digital magazines at no cost.

Hearst Launches Text-for-More Program

SmartMoney to allow readers to receive additional content over e-mail.

Time Inc.'s Maghound Launches

Beta version of much-anticipated virtual newsstand goes live.

The Price is Right for Alltel's My Circle Campaign

Topic: Event Marketing
Section: Case Studies

Here are nine ways Alltel gets the most out of its investment.

Partnership Marketing Heats Up

Topic: Sales Marketing
Section: Trends

After years of simmering partnerships on the back burner, a growing number of publishers are turning up the heat on these sources.

Rodale Interactive Goes "All-In"

Topic: Audience Development Marketing
Section: Case Studies

Unique visitors have grown more than 70 percent and page views have nearly doubled.

Paste Launches Online Ad Network

‘Paste Nation’ to leverage traffic, influence of 14 ‘tastemaking’ sites.

Ziff Davis Media Cancels Tech Event

Citing economic issues, publisher hopes to relaunch DigitalLife Expo next year.

MPA Launches ‘Playful’ New Ad Campaign

‘Under the Influence of Magazines’ hopes to show advertisers power of print.

MRI Eyes ‘Possible Commercial Ratings’ for Magazines

MRI mulls developing ad ratings for magazines similar to those for TV.