Articles : The Latest Articles

Nielsen Mobile, MRI Partner to Launch Mobile Audience Targeting Tool

The integrated database will allow mobile media companies and advertisers to target audiences with mobile campaigns.

Wired Launches Niche Social Site

The site gives small business owners a platform for information sharing and encourages collaborative problem solving.

Free Peer-to-Peer Magazine Portal Launches; MPA Threatens Legal Action

Site boasts current issues of dozens of magazines, including People, Playboy, Allure, Smithsonian, Martha Stewart Living and Esquire.

Which Magazine Has the Youngest Readers?

MRI Spring 2008: Just 38 titles reach the coveted 18-34 demo.

Make’s Do-It-Yourself Festival Draws 65,000

Section: Case Studies

In three years, Maker Faire more than triples in attendance.

Retail Relationships Make SAP Shine at NRF Show

Topic: Event Marketing
Section: Case Studies

SAP exhibits at the annual National Retail Federation Convention.

Playboy and Penton Find Digital Success

Topic: Audience Development Marketing
Section: Case Studies

Launching a digital edition platform can produce real results.

Cosmo, Seventeen Among Magazines to Adopt New Multimedia Publisher’s Statements

Topic: Sales Marketing
Section: Best Practices

Eight consumer magazines agree to the Audit Bureau of Circulation’s new multimedia statement. The new reports include Web and print data.

Magazine Publishes 100-Percent User-Generated Issue

Topic: Audience Development Marketing
Section: Trends

Magazine taps 324 contributors to provide all text and photography – with exception of one feature – for the June issue, its first user-generated edition.

Forbes Launches Peer-to-Peer Social Network

Topic: Audience Development Marketing
Section: Trends

Magazine, with the help of Cisco, builds its own.