Articles : The Latest Articles

Hanley Wood Moving Toward Becoming a ‘Web-First Company’

Topic: Audience Development Marketing
Section: Trends

A report from day two of American Business Media’s Spring Meeting.

Forbes Launches Regional Mag

Topic: Sales Marketing
Section: Trends

ForbesLife MountainTime to be distributed through network of local newspapers.

Barnes & Noble to Sell Print and Digital Magazine Subscriptions Online

More than 1,000 titles available at up to 90 percent discount, retailer says.

STUDY: 18 Percent of Invited Email Lands in Junk Folders

Topic: Audience Development Marketing
Section: Trends

STUDY: Direct Mail Still Thriving, But Email, Mobile Are Catching Up

Topic: Audience Development Marketing
Section: Trends

Essence Partners with Warner Bros. for Multiplatform Rebranding, Web TV Show

Partnership with Warner Bros. Television to relaunch Essence magazine as a multiplatform brand.

Magazine Embeds Glow-in-the-Dark Ad on Cover

Topic: Sales Marketing
Section: Trends

BMW’s Vice cover appears to be an industry first.

Pace Relaunches Four Seasons Magazine

Plans to develop brand across all platforms.

National Magazine Ad Spending Up 7.6 Percent; Regional, B-to-B Down

Nielsen: Internet climbs 18.9 percent in 2007.

Paste Places Ads in Page Number Footers

Topic: Sales Marketing
Section: Trends

Magazine latest to allow marketers access to real estate on edit pages.