Articles : The Latest Articles

Publishers, Ad Agencies Talk ‘Magazines 3.0’

Advertisers want product placement; magazines not saying 'No.'

Five Pros Share Media Pitching Secrets

Topic: Event Marketing
Section: Best Practices

For all that’s spent in dollars and time on audience development, there’s just nothing like a blessing from the media to prove a show is truly where it’s at.

Seventeen Expands Audience with New Digital Initiative

Topic: Audience Development Marketing
Section: Case Studies

Seventeen created a program called “Freshman 15,” through a partnership with MySpace.

Hollywood Reporter to Launch ‘Wholesale Overhaul’ of Brand

Sony is teaming up with action sports training organization

The Atlantic to Rebrand for the Digital Age

Company hires agency to oversee re-tooling of 150-year-old title.

One Designer’s Simple Approach to Success

Topic: Event Marketing
Section: Best Practices

Even the web site says, well, barely anything.

Balance Beam

Topic:
Section: Features

Tips for making a trade show presentation entertaining but relevant

Brand Confusion

Topic: Audience Development Marketing
Section: Best Practices

What can publishers do when brand names all start sounding alike?

Tracking Behind Budget? An Adjustment Guide

Topic: Sales Marketing
Section: Best Practices

Some practical tips for pushing through a first-quarter slump.

RFP: “Request for Perjury” or Sales Opportunity?

Topic: Sales Marketing
Section: Best Practices

How to handle the dreaded RFP.