Best Practices : The Latest Best Practices

Why Would Anyone Launch a Print Magazine Today?

Topic: Audience Development Marketing
Section: Best Practices

The role of the magazine is changing. Publishers who do it right are finding print still has legs.

Magazines Look to Monetize Digital Editions

Topic: Sales Marketing
Section: Best Practices

With no such thing as a digital edition rate card, publishers are experimenting with selling strategies.

A New Sales Strategy for 2009

Topic: Sales Marketing
Section: Best Practices

Using content to funnel clients through each stage of the buying process.

The Next-Generation Database: Making the Leap from Demographics to Behavior

Topic: Audience Development Marketing
Section: Best Practices

IDGConnect, the database and lead-gen division of IDG, is a strict departure from the demographic database model. General manger Frank Cutitta takes AD on a tour of how a behavioral model works, and how it can give circulators a dramatically deeper understanding of their audience.

Selling Events: What is (and isn’t) your Job

Topic: Event Marketing
Section: Best Practices

Events are fast becoming publishers’ leading revenue stream, with higher margins than print and better renewals. Here are some tips from industry experts on how to effectively manage the sales process.

The Four Stages of Web Product Development

Section: Best Practices

A sales expert lays out a four-step process to building Web products that work.

Publishers ‘Selling Beyond the Page’ to Combat Downturn

Section: Best Practices

Not just recessionary tactics – some magazines are enjoying a boon in advertising.

40 Easy Green Tips for Events

Topic: Event Marketing
Section: Best Practices

Proven strategies to make your show more environmentally responsible.

One Publisher’s Green Checklist

Section: Best Practices

Ogden Publications pushes sustainability at home, from switching supplies and paper to more echo-friendly choices to partnering with green events.

Cosmo, Seventeen Among Magazines to Adopt New Multimedia Publisher’s Statements

Topic: Sales Marketing
Section: Best Practices

Eight consumer magazines agree to the Audit Bureau of Circulation’s new multimedia statement. The new reports include Web and print data.

Five Pros Share Media Pitching Secrets

Topic: Event Marketing
Section: Best Practices

For all that’s spent in dollars and time on audience development, there’s just nothing like a blessing from the media to prove a show is truly where it’s at.

One Designer’s Simple Approach to Success

Topic: Event Marketing
Section: Best Practices

Even the web site says, well, barely anything.

Brand Confusion

Topic: Audience Development Marketing
Section: Best Practices

What can publishers do when brand names all start sounding alike?

Tracking Behind Budget? An Adjustment Guide

Topic: Sales Marketing
Section: Best Practices

Some practical tips for pushing through a first-quarter slump.

RFP: “Request for Perjury” or Sales Opportunity?

Topic: Sales Marketing
Section: Best Practices

How to handle the dreaded RFP.