Case Studies : The Latest Case Studies

The Price is Right for Alltel's My Circle Campaign

Topic: Event Marketing
Section: Case Studies

Here are nine ways Alltel gets the most out of its investment.

Rodale Interactive Goes "All-In"

Topic: Audience Development Marketing
Section: Case Studies

Unique visitors have grown more than 70 percent and page views have nearly doubled.

Make’s Do-It-Yourself Festival Draws 65,000

Section: Case Studies

In three years, Maker Faire more than triples in attendance.

Seventeen Expands Audience with New Digital Initiative

Topic: Audience Development Marketing
Section: Case Studies

Seventeen created a program called “Freshman 15,” through a partnership with MySpace.

Retail Relationships Make SAP Shine at NRF Show

Topic: Event Marketing
Section: Case Studies

SAP exhibits at the annual National Retail Federation Convention.