Publishers eye ad technology that boosts interaction with viewers and ads.
Brooklyn-based company sets up ‘transparent exchange’ with open platform.
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Consumer Reports Buys Gawker BlogThu, 01/01/1970 - 12:00amNon-profit publisher goes after younger shoppers. |

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SmartADs: Bridging the Gap Between Research and AdvertisingThu, 01/01/1970 - 12:00amPublishers eye ad technology that boosts interaction with viewers and ads. |

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Company Wants to Make Lead Gen Less ‘Sketchy’Thu, 01/01/1970 - 12:00amBrooklyn-based company sets up ‘transparent exchange’ with open platform. |

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IDG Finds Success With Media, Ad Network ModelThu, 01/01/1970 - 12:00amTechNetwork had more than 120 million monthly page views since March debut. |

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DMA, Return Path Launch Email Reputation RegistryThu, 01/01/1970 - 12:00amMembers receive third-party access data about their email programs. |

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New Magazine Launches Decline, AgainThu, 01/01/1970 - 12:00amJust how many were launched in 2008? It depends who you ask. |

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Penton Launches Chief Marketer NetworkThu, 01/01/1970 - 12:00am‘Millions’ of archived magazine articles already scanned and searchable. |

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Google’s Book Search to Include MagazinesThu, 01/01/1970 - 12:00am‘Millions’ of archived magazine articles already scanned and searchable. |

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Ford Sponsors Entire Issue of Country WeeklyThu, 01/01/1970 - 12:00am'Salute to America and Our Troops' issue features ads for Ford's F-150. |

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National Geo Shutters Print Green GuideThu, 01/01/1970 - 12:00amPublisher to focus on Web site, digital and mobile editions in 2009. |
