Media Marketing Timelines

Whether you are promoting your annual edit calendar to advertisers or launching a special issue or section, it's your job is to create awareness and buzz in a comprehensive marketing program. You need to get word out about your content. You need to arm your sales team and you need to keep all the trains running on time. The basis for the success of that program is in building a schedule—a timeline—for all of the many interlocking moving parts. The fastest route to failure is not having a highly defined timeline, and the surest way to ensure success is to carefully plan each step of the process, with performance benchmarks built in. In this Webinar, we’ll tell you how it’s done, what you need to know, how far out you need to plan and 8 things you never thought to include.

Click here to view webinar.