Publishers eye ad technology that boosts interaction with viewers and ads.
Brooklyn-based company sets up ‘transparent exchange’ with open platform.
Supplied by FOSTER PRINTING SERVICE
Whether launching a special calendar, an event, a new magazine section or online presence , it’s near impossible to be effective without knowing what to say, when to say it, and whom to say it to. A well developed and executed marketing timeline is the key to success in today’s market, where publishers need to do more with fewer resources and deliver bigger results.
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