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Prints and PDFs: The New Core of Your Online Content Marketing Efforts

It used to be that the reprint business centered on print reproduction. No more. Now e-prints, PDFs, e-mail permissions and content licensing are driving the business, and creating revenue-generation opportunities you can’t afford to dismiss. You may still have a thriving print-based reprint business. But if you want to really drive new sales, and want to create an ancillary business that could approach 10 percent of your overall revenue, you need to understand online content marketing. In this Webinar we outline the dynamics of the business and reveal through in-depth case studies how other media companies are making it pay.

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Media Marketing Timelines

Whether you are promoting your annual edit calendar to advertisers or launching a special issue or section, it's your job is to create awareness and buzz in a comprehensive marketing program. You need to get word out about your content. You need to arm your sales team and you need to keep all the trains running on time. The basis for the success of that program is in building a schedule—a timeline—for all of the many interlocking moving parts. The fastest route to failure is not having a highly defined timeline, and the surest way to ensure success is to carefully plan each step of the process, with performance benchmarks built in. In this Webinar, we’ll tell you how it’s done, what you need to know, how far out you need to plan and 8 things you never thought to include.

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Building A Timeline For Marketing Success – It’s all about the plan

Supplied by FOSTER PRINTING SERVICE

Whether launching a special calendar, an event, a new magazine section or online presence , it’s near impossible to be effective without knowing what to say, when to say it, and whom to say it to. A well developed and executed marketing timeline is the key to success in today’s market, where publishers need to do more with fewer resources and deliver bigger results.

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Content Trendwatch - Blueprint for Reprint Success

Supplied by FosteReprints

You can add significant dollars to your business on both the top line and bottom lines, without major investment and without adding a lot of staff. Depending on the scale of your overall business, that top-line bump can run into the millions. We’re talking about the high-profit margin of reprints, which in some cases can be as much as 65 percent profit. A committed and creative approach to repurposing content through reprint sales can add to your revenue while simultaneously expanding the reach of your brand.

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Enhance Your Brand Position and Grow Incremental Profits through an In-House Reprint Program

It is the best of both worlds. Publishers are generating incremental sales and profits—and beefing up their brand message—with an aggressive in-house reprint and e-print program. Reprints continue to be an excellent source of ancillary revenue and can enhance the publisher’s relationship with current advertisers, catch the attention of potential advertisers, attract new subscribers, and encourage renewals. Moving print beyond just a production cost, going digital with reprints, and learning how publishers have found innovative and creative marketing uses for reprints are just a few of the topics that will be covered during this Webinar.

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