Latest News
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Consumer Magazines Take Huge Ad Hit in 2008
PIB: 'soft economy' blamed for 11.7 percent drop; slide accelerated in Q4.
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AOL Debuts New Content Division
MediaGlow will follow the company's niche Web site network strategy.
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Downloads : The Latest Downloads
Online Marketing Strategies
It used to be that when a publisher had something to promote, direct mail was the primary vehicle. Not so these days. Now publishers have a much larger, and cheaper, arsenal of online marketing tools available to them—from search engine marketing (SEM) to e-mail to newsletters. In this Webinar, we’ll take a look at best-practice solutions for leveraging a robust online marketing strategy and how to properly manage and budget for it.
Digital Magazines 2008: Shift in Technology, Shift in Psychology
Once, digital magazines were viewed as a transitional technology. Now, it's clear that adoption rates for digital magazines keep growing as more and more publishers, advertisers and readers come to see the value of the format. And technical capabilities have improved. What was once used as a cost-saving device has emerged as an intriguing hybrid model--combining useful elements of print and online. In this Webinar we explore why there was a shift in how these products are perceived and how publishers are leveraging digital editions in new and profitable ways.
Next Generation Digital Editions
As the web becomes more crowded, some publishers stand out with their ability to generate more readers with their digital edition. Successful publishers will show how their using cutting edge technology to find and delight more readers.
Database Marketing and Development Techniques
CM examines the current state of the art in behavioral targeting. What are the methods being used to deliver messages and capture new readers? We will introduce the leaders in this area.
Digital Magazine Trend Watch
Texterity and Folio: present an authoritative report on emerging opportunities in the digital magazine space. Learn about the benefits digital technology has to offer, how it will generate ROI and what to expect from digital publishing. Plus: Highlights from the BPA-Worldwide certified digital magazine reader survey and the five digital services that will give you the most bang for your buck.
Click here to download the whitepaper.